AirAsia makes global presence felt, inks sponsorship deal with UFC
Mixed martial arts organisation UFC is partnering up with AirAsia to serve as the global brands first-ever “Official Airline” sponsor.
As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC’s world-famous Octagon during the event in Shanghai and select international UFC events in 2018. With this partnership, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region and promote a national sweepstakes campaign where two fans will win a UFC VIP Experience during an event in 2018.
Along with integration during international UFC events, this sponsorship will also deliver exciting co-branded content to Asian fight fans via AirAsia and UFC’s media platforms. UFC and AirAsia will also jointly sponsor content featured on Weibo and WeChat platforms in China.
Read full story: marketing-interactive.com
Posted: 6 Nov 2017 20:59:13